Taste, complicated yet revered, it is one of the least necessary senses for modern day survival. If we woke up one day unable to taste we’d get by just fine in life but, man, would we be unhappy.

In appreciation for this incredible sense, here are some insights into how taste brings us such drool worthy joy.

They wouldn't if it weren't for our trusty taste buds.

Exhale For Tasty Noms

Everyone knows the majority of taste relies on your sense of smell. That’s why everything tastes like soggy cardboard when you have a cold.

Luckily, sniffing your food, or even breathing in, actually has jack all to do with taste (which is good because who wants to watch people eat with their noses in their food?). It’s breathing out that circulates those sweet, sweet odour molecules around your mouth, delivering them to your taste buds and your olfactory cells (kinda like your smell buds) for maximum yumminess.


The Squarepants method of food exhalation is best for capturing truest taste

Tongue Tyingly Tasty

You know that map with the sections of your tongue and the flavours you can taste there? Complete bull. Tastebuds are like flavour gymnasts, unbelievably flexible. They can sense any taste at any point in your tongue and send those delicious impulses directly to your brain. The map may give rough estimations of sensitivity, but that’s about as useful as dinosaur repellent.

Tonguey’s got ya covered

Lookin’ Tasty In Those Genes

People’s taste preferences aren’t all about how snobby their palates are or whether their mum gave them sushi as a kid.

Dominant genes have been shown to determine your sensitivity to bitter compounds or ingredients while, for many, coriander (or cilantro, depending from whence you hail) can taste like soap due to their heredity.

Coriander is the devil’s herb. Savvy?

5 Times The Yum

The saltiness of vegemite and the sweetness of chocolate are part of our passion or hatred for food (if you hate chocolate, the rest of us are worried about you.) Sour and bitter are important too (they’re the backbone of the gummi foods industry) but there is another taste we have forgotten, and it could possibly be the best one of all.

Umami, the fifth taste, groups the rich meaty flavours that made MSG so (in)famous. It is naturally found in many of the ultimate staple foods including beef, tomato, potato, soy sauce, and cheese, which is why burgers are so dang delicious.


Ready to get in umami mode? Order some meaty or even tofu-y treats now.